About

Kathleen Goodwin is an award-winning, midwest-based associate creative director, copywriter, and creative thinker.

 

Meet “KG”

She’s like ChatGPT, but a real person and a better writer.

KG has garnered 8+ years of agency experience working alongside teams at Intel, Arby’s, Amazon, GE Healthcare, Hilton and a whole other laundry list of impressive people (see “work” tab).

Her primary medium is writing and she has experience in brand development, voice and tone, messaging matrix, audience personas, magazine writing, storyboarding, video production support, wedding officiating, stand up comedy, and once built a pitch deck out of Play Dough.

She often describes herself as “Amazing, but not for everybody”—know for her bright energy, quick humor, and enthusiasm to jump in and learn about what is at the heart of each brand.

An avid lover of pop culture, she is the author of a well-loved weekly newsletter, “The Memo", in which she sends her 1,500+ friends her recommendations for on the latest media, art, advertising trends, psychological principles and a little something extra to start the week.

A true creative, she spends her free time taking weekly ceramic classes, performing with her improv teams, and picking up new craft skills.