AMAZON OPERATIONS

HackAthon

As Amazon continues to grow at a rapid speed, the need to hire additional team members is critical. To hire skilled and experienced web developers, an 8-bit recruiting campaign was designed to draw individuals to a series of hackathon hiring events throughout the country. Campaign templates and assets were developed to be flexible, repeatable, and mixed or matched by Amazon recruiters and non-designers alike.

The 8-bit has become synonymous with creativity and ingenuity inside the constraints of programming. While we have come a long way in technology since the days of 8 Bit, this design and copy are a nostalgic nod to early developers while inspiring the next generation of problem solvers and software development engineers to advance their career at Amazon.

Concepting/Copy: Kathleen Goodwin

Concepting/Art Direction/Design: Mackenzie Schmitt

Creative Direction: Adam Pryor

Science Hiring

The Amazon Science job family includes the following roles: Applied Scientist, Data Scientist, and Research Scientist. All three roles are quite similar in terms of background, skills, and qualifications so we needed to build a single toolkit for hiring all three while still addressing individual roles. The data pool for this persona is quite small as there are few qualified candidates.

In this concept, we both poke fun and show how data and research can influence decisions. At Amazon, it drives everything we do … including this very ad campaign. Literally. These concepts were A/B tested for performance, and then selected. That’s data-driven decision making in action.

Copywriting: Kathleen Goodwin

Art Direction/Design: Mackenzie Schmitt