MAXIMUS
Brand Anthem Video
Maximus provides transformative technology services, digitally enabled customer experiences, and clinical health services that change lives. They tasked my agency with an overall rebrand, but at the end of the process, they still felt they needed something to communicate their new ethos to the world. I was personally tasked with a completely blank slate, leading the concept, writing, and execution of the video.
I wanted to push the limits of a traditional anthem video, and I knew I could push myself creatively beyond stock images and a vague voice-over. So, I let the words come to life and speak for themselves. To the right, you will find a behind-the-scenes peak into the process of creating the video with the final product directly below.
Script, Animation Concepts, Creative Direction: Kathleen Goodwin
Animation: Black Box Studios
