Arby’s x No Kid Hungry: Schools Out, Foods In
Every summer, when school lets out, millions of kids lose access to one of their most reliable sources of food. Arby’s Foundation and No Kid Hungry partnered to bring attention to this reality—and to turn awareness into action before the summer season hit.
Our task was to create a set of PSAs that could cut through the seasonal noise and land with clarity, urgency, and heart—without feeling overly heavy-handed. Something simple, human, and impossible to ignore.
I developed a clear, concept-led video approach built around strong title-card storytelling, then brought it to life through tight production and a lean, focused shoot. From scripting and art direction to casting, props, and studio setup, the goal was to make every second feel intentional. The final spots were designed for flexibility across platforms, ensuring the message could travel quickly and widely when it mattered most.
The result was a set of short-form PSAs that balance urgency with warmth—built to inform, move, and motivate viewers to support No Kid Hungry’s mission.
Key Deliverables:
Video concepting & creative direction
Scriptwriting (title card system)
Art direction & production design
Studio, talent & prop sourcing
Cut downs
Final deliverables for broadcast & digital use
Creative Director: Adam Pryor
ACD: Kathleen Goodwin
Production Partner: Ski Team
