Ripon 175 - Editorial Strategy, Storytelling, and Campaign Content
Ripon College had a lot to say—and a milestone moment to say it in. From major campus investments to new athletic programs and a historic capital campaign, the liberal arts college needed a cohesive way to tell a wide range of stories with clarity, energy, and purpose.
I partnered with Ripon to shape and write a suite of editorial content that brought these initiatives to life across print and digital channels. The work spanned everything from facility launches and program announcements to advancement storytelling and institutional milestones—all unified under a clear, engaging voice.
Each piece was crafted to do more than inform. The goal was to celebrate momentum, highlight impact, and connect with multiple audiences—from prospective students to alumni to donors—without losing personality along the way.
The result was a collection of stories that feel distinctly Ripon: forward-looking, community-driven, and proud of where it’s been and where it’s going.
Key Deliverables:
Editorial strategy & content planning
Long-form and short-form article writing
Campaign storytelling across advancement initiatives
Messaging alignment across diverse topics
Voice development for institutional communications
